trust

what inspires trust?  does saying that your product or service is used by people in extreme versions of your condition induce consumer trust? does stating your product or service is used by people in authoritative roles invoke trust? does surmising that your product or service is the best in the arena you sell in illicit trust? what inspires trust?  

my distillations reveal being an honest and empathetic human inspires trust. 

i try to communicate with the world in this fashion.  perhaps it is this interpretation of trust that makes me distrust others so quickly.  for i do not meet many honest people. i mean the kind of honesty that might hurt from time to time. 

i have approached marketing of a company in this fashion and have taken those lumps, those perceived inadequacies and turned them out for the world to see.   

i have never slept better